Last week was a big week for “Do Not Track” (DNT) developments: Google officially joined company with a coalition of big internet players for voluntary controls on Online Behavioural Advertising (OBA). The controls take the form of an industry spanning self-regulatory program, backed by the Digital Advertising Alliance (DAA), that aims to provide a consistent… → Read More
Do Not Track – Recent Developments in the World of Online Behavioural Advertising
Posted in E-Commerce, PrivacyPrivacy Commissioner Releases New Online Behavioural Advertising Guidelines
Posted in E-Commerce, Privacy, Regulatory ComplianceThe Privacy Commissioner of Canada recently released new guidelines to assist organizations involved in online behavioural advertising (OBA) ensure that their practices are transparent and comply with the federal private sector privacy legislation. The guidelines are attention-span friendly, weighing in at three pages, with few surprises and largely high-level takeaways. The guidelines accept that OBA may be “considered a reasonable purpose under… → Read More
Do Not Track and Online Behavioural Advertising – Part II: Best Practices
Posted in Consumer Protection, E-Commerce, PrivacyWith the push from users and legislators towards DNT and with most browsers providing users with the choice of a DNT setting, it is important for businesses to be ahead of the curve. In addition to an organization’s existing policies and safeguards under the Personal Information Protection and Electronic Documents Act (PIPEDA), businesses should have… → Read More
Do Not Track and Online Behavioural Advertising – Part I: Coming to a Parliament Near You?
Posted in Consumer Protection, E-Commerce, PrivacyPrivacy versus personalized content – it is the tension that underlies online behavioural advertising (OBA), and increasingly that tension is threatening to snap. OBA is the practice of tracking consumer’s online activities in order to deliver targeted marketing. Businesses stitch together information, like the websites a consumer visits, the content a consumer views and the searches… → Read More
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