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Online Brand Protection Strategies – Five Steps to Developing Your Plan

Posted in E-Commerce, Intellectual Property

A company’s brand is a key asset and needs protection both offline and online - so if you haven’t yet embarked on an online brand protection strategy, where do you start? Your trade-mark, or brand name, is what distinguishes you from your competitors. In effect, trade-marks provide a shortcut to get consumers to where they want to go (as described by Mr… → Read More