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Online Brand Protection Strategies – Five Steps to Developing Your Plan

Posted in E-Commerce, Intellectual Property

A company’s brand is a key asset and needs protection both offline and online - so if you haven’t yet embarked on an online brand protection strategy, where do you start?

Your trade-mark, or brand name, is what distinguishes you from your competitors. In effect, trade-marks provide a shortcut to get consumers to where they want to go (as described by Mr Justice Binnie in the Mattel, Inc. v. 3894207 Canada Inc.) And, hopefully that is leading consumers to you, and not to a cybersquatter, pay-per-click site, or to a site that is trying to defraud your customers.

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